Today’s email services are hypersensitive to a certain four-letter word: SPAM. And it’s not just your clients that you need to worry about; its your clients, your customers, your users, your bread and butter. It’s important to get your emails to inboxes, and do everything you can to keep them from the SPAM folder. I […]
Facebook earned a whopping $2.59 billion in Q4 of 2013. It did this with 1.23 billion users a month, and with revenues split roughly evenly between mobile and desktop. Facebook is a company (obviously) driven by ads – it’s their main way to make money. So of course it’s in their best interest to maximize […]
Over the past couple of weeks, I’ve seen at least three people selling products and services to rank YouTube videos. Well let me save you money – here is the technique we rank YouTube videos FOR FREE. Generally, ranking YouTube videos for most search terms isn’t too difficult because YouTube is an authority site. […]
We recently discovered on one of our new services that our New Visitor Bounce Rate was in the high 60% range, even after removing an advertisement that had our bounce rate in the mid 80%. (We were running a very targeted ad campaign that was driving traffic, but killing our quality metrics) On top of […]
In email marketing there are 3 main types of emails: transactional, periodical and sequential. Each type of email is used in specific circumstances in the customer life cycle, and if you leave out any one of these you’re not delivering a complete and positive experience for your customer. Of course a book can (and has) […]
Inspiration. It gives you fuel to push you ahead in tough times and can even pick you up when you fall. Over the years I’ve followed many blogs and figure it’s a great time to outline a few good ones. In general, all of the sites that these guys link off to are also quality, […]
