The Single Most Important Factor in IM Success – Your Niche

In order to get high conversions and laser targeted traffic, niche marketing will be your best friend. The most important aspect of niche -or target- marketing is choosing a niche that has an active audience that responds and spends money. Keep in mind that there are plenty of niches to choose from. However, whether or not you choose to enter into a particular niche depends on your overall goal. Read on for more details as well as a free ebook download with even more great information.

There are two questions you need to answer before you start niche research:

  1. First: Do you know what niche(s) you want to enter? Although this is an obvious question, it is an important one to consider. If you already know what niche you want to enter then you’re ready to hit the next question. Don’t worry if you do not know what niche to investigate; I have you covered so just keep reading!
  2. Second: What is your end goal for niche marketing?
    Are you planning on becoming an expert in that niche? Are you just looking to make a quick buck? Are you looking to become a major authority? Do you intend to make your client(s) an authority expert in that niche?  Are you looking to build out your business (or a client’s) and increase traffic? Are you simply looking to provide your expertise to the market? Are you looking for a casual hobby? In other words, consider what you are looking to accomplish.

Although it may seem like a tedious, drawn out process and you may tempted to skip the questions, you will be doing yourself a major disservice by overlooking them. These are critical questions to answer before diving into niche research and niche keyword research.  Once these two questions are answered you will need to understand the basic phases of  Internet marketing.

Simple 4: Step Internet Marketing Process

What do you do if you don’t know what niche to enter?

Despite your best efforts, you may still be feeling overwhelmed and unable to figure out exactly what niche you want to enter. No need to panic though, here are some everyday places where you can look for inspiration:

  • Junk mail/circulars
    Although junk mail can be some of the most annoying things on the planet, you can find some gems here for local niche ideas so before sending them straight to your spam folder, read them over. Not to mention, these businesses are already paying top dollar for marketing which usually means there is money to be made in that niche.
  • TV commercials/Infomercials
    A lot of people use TV commercials for restroom/snack breaks and infomercials for background noise when sleeping on the couch but these can be helpful when it comes to finding your niche. Infomercials are a billion dollar industry which means if they’re advertising a particular product, then there is likely a significant demand for it. So do some investigation on the product using the strategy we outline later in this article.
  • Yellow Pages and Rotary Club phone books
  • Online news and newspapers
  • Tabloids/TMZ
  • Magazines and books in grocery stores and book stores
    Typically if there is a magazine or book on the topic, it has a significant following that you can tap into.
  • Department stores and malls
    Spend a few hours and walk around your local mall, but instead of paying attention to the latest clothing trends look at the signage, sales, types of stores and what people are doing and buying.
  • Amazon.com
    Check out the categories on Amazon and the best sellers. There are plenty of inspirational niche ideas there.
  • Clickbank and CPA networks
    Click through the Clickbank marketplace or other affiliate marketplaces and take a look at the popular products and categories.
  • Commission Junction
  • Niche Forums
    If there are active communities in the niche, there is most likely a demand for that niche. Sites like omgili.com and boardreader.com offer an easy solution to locate niche forums and conversations.
  • E-newsletters
    Subscribing to online newsletters in your niche is a great source for inspiration. See what is being published, learn the language of the niche and then ask yourself, what value can I provide?
  • YouTube
    Videos are great for determining what topics are popular, what the language of the niche is, and what is possibly missing. Not to mention, these are usually way more interesting than sitting through dozens of infomercials or browsing blog posts.
  • Social Media
  • Radio commercials
    Just like infomercials and television commercials, the ads you hear on the radio can help point you in the right direction. Research commercials for pharmaceuticals, solutions to health problems, charitable initiatives, niche events, etc.

Those are just a few ideas you can use to find niche inspiration. With the small list above you should never run out of niche ideas.

How to Estimate the Profitability and Size of a Niche

The next step is to determine if it makes sense to enter a niche. Don’t just take stabs in the dark; do your research!  The last thing that you want is to take the time to set up sites, create content, and buy ads while sitting around hoping that you get traffic and make sales.

People tend to just jump into niches without proper investigation and there is nothing worse than wasting your valuable time and money to learn absolutely nothing.

Once you know your niche, you can use a few free tools to get estimated audience size and traffic before moving any further and wasting time. It’s a good idea to focus on high demand and little supply keywords which are also known as long tail or buyers keywords.

The 5 Golden Rules of Niche Keyword Research

  1. Focus on intent and relevance.
  2. Focus on a problem or the solution to that problem.  Does the keyword indicate someone searching for the solution to a problem or more information about a problem?
  3. Use common sense!
  4. Avoid the BIGGEST MISTAKE marketers make when doing keyword research which is focusing on quantity. Make sure that you FOCUS ON QUALITY NOT QUANTITY. Just because a keyword has a lot of traffic DOESN’T MEAN YOU SHOULD USE IT. You don’t always need a lot of traffic; you need to convert the traffic you receive.
  5. Focus on the outcome. What are you going to do with the keywords once you find valuable keyword phrases? Will you use them:
    • To create content to generate more leads?
    • Make more sales?
    • Build authority and expertise?
    • For branding, social media, SEO or Pay Per Click Campaigns?

So now you have a basic understanding, let’s break it down into an easy step-by-step process.

6 Step Niche Keyword Research Process

      1. Determine Your Niche
        As an example, choose an unfamiliar niche. For the purpose of our research process demonstration, let’s go to Clickbank and look at a popular potty training report in the Parenting niche.
      2. Find Relevant Keyword Phrases with Intent
        Focus on action and buyers keywords and/or someone looking for a solution to their problem.The first step is visiting the product owner’s website and compiling a list of base (root) keywords to start with. Let’s choose the following root keywords:

        • Start potty training
        • How to potty train
        • Potty training a girl
        • Potty training a boy

        Next let’s take the first keyword “start potty training” and see what our niche audience is actually searching for by letting Google tell us.

        We can immediately see there are several keywords with commercial intent (buyer keywords). We see the words review, guide, and book in the search terms. These terms indicate visitors looking for solutions.

        Repeat this process for all the root keywords. Once this is complete, we will put the results in a spreadsheet or text file (Click here for a Google Docs Template).

        Hint: Using modifiers (additional phrases that indicate intent) will help in your search for buyer keywords and intent keywords. Here are a few helpful modifiers to combine with your root keywords when looking for keyword suggestions:

        Offline/Affiliate Modifiers
        How to What to do when
        How can I How to get over
        Where to find How do I stop
        Where can I How do I prevent
        Where can I find Get over a
        Where do I get Get over my
        How to pdf How do I get more
      3. Determine Estimated Keyword Traffic/Popularity
        This will help you determine if it’s worthwhile to pursue the niche. Here we’ll use the Google keyword Planner to get estimated counts for the keyword phrases we identified.google keyword plannerSelect the relevant keywords based on intent and estimated count and download to your desktop.
      4. Determine Estimated Competition and Ranking Difficulty
        In this step, you want to determine if the keywords chosen will be difficult to rank. This process is incredibly simple if you are on a PC by using free software called Traffic Travis.  Simply enter your keywords into Traffic Travis and the software will provide you with a difficulty rating.

        Creating a spreadsheet that contains your keyword, the estimated traffic, and ranking difficulty will help you organize your keywords and allow you to filter and sort them easily.
      5. Determine your Keyword Categories/Themes
        Once you have determined what keywords you’ll use, categorizing them will make the process more organized and less overwhelming. You should be able to come up with 5-7 main themes/categories that all of your keywords can fit in.
      6. Determine Each Keyword’s Goal/Outcome
        Once you select your niche keywords, take a look at some of the methods we have listed. These concepts will help you get traffic, leads and additional sales and will also work for both offline/local marketing and online or affiliate marketing.

        • Create and Lease lead generation websites
        • Create and Rank Video Commercials/Reviews (**Favorite method)
        • Create SEO content for affiliate offers or to increase website traffic
        • Curate Niche content
        • Pay Per Click campaigns
        • Build expertise by providing in demand niche content

When it comes to choosing the right niche, the best thing that you can do is take your time and do your research! Rushing the process, skipping steps, or overlooking this guide completely can cost you valuable time and money in the long run. While some of the steps and suggestions may seem insignificant, they all count. Even though you may not thinking that looking through your spam mail or finding relevant keywords will help you out, trust us that it will. The more informed and prepared you are, the better off you will be. While it might seem like a tedious, boring, and time consuming process to follow all of the steps and suggestions listed, it’ll be well worth your time when you succeed beyond your expectations in the niche of your choice. Every step that we have included is designed to help you make the most out of the niche of your choosing!

To download a free ebook with even more information, please share or like this post!

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