Setting Up an Effective Private Blog Network

private-blog-network-300x225Setting up a private blog network is a great way to attract attention for your business or services. Not only does it attract the attention of potential clients, but these networks also help you advance through Google’s ranking system quickly and efficiently. For your network, you will need to do the following steps: select a good domain, register and host it, and set up WordPress. We will address each step later on in this article so stay tuned!

Getting Started

In order to run your own private blog network, there are a few steps that you need to take to make sure your tracks are covered. One of the most important things when it comes to getting started is finding good domains. The better the domain, the better off your network. Use the following blog post as a reference guide for picking a good domain:

Make sure you switch it up when purchasing domains (.net, .com, .org, etc.) and when possible, select relevant sites that cover a wide variety of topics. Remember, if you are using a junky domain, your blog network will be just as junky! Once you have selected a good domain, it is time to proceed to the next step!


Once you have selected a good domain, you are ready to register your network. Make sure that you are using a large registrar like or! These will ensure that you get the most out of your network. When registering, you will have two options: public and private. If you are using public registration, make sure that you use different information for every domain. Do NOT register all of your domains on the same idea and when possible, use a different email and fake name for EACH domain.

If you are using a private registration, you are free to register all of your domains at once with one email and name. In our opinion, private registration is the way to go and should be on from the start. Not only will you save yourself time, but you will also save money in the end by going private from the get go.


Once you have finished with the registration process –hopefully you went private- then you can host your network. As far as hosting goes, there are a few things that you will want to do:

  1. Use lots of cheap SHARED accounts- Okay, so we probably had you at the word “cheap” but let us explain in a little more detail why this is important. Shared accounts will not only lessen the load on you, but it will also allow you to hide among other “real” sites. This means when these sites are getting crawled by search engine spiders or viewed by Internet browsers, your website will look legit and appealing.
  2. You need one domain at each account.
  3. Host with several companies- We recommend, 1&1, Hostgator, and Hostwinds.
  4. Get WordPress one click install at each domain- This means that you do not need to hire an expensive developer to do the setup.
  5. Make sure that name servers are different for your accounts- As long as you are using different hosting domains, your name servers should be different. Keep in mind that you want the public nameservers and not the private ones exclusive to you.

Once you have completed the list and double-checked your work, you can proceed on to WordPress.

PROTIP:  You can avoid the HUGE hosting time sink by signing up with a SEO web host that does ALL of it for you.  They’ll create accounts at different companies, set up DNS and WordPress for you as well.  We use the cloak hosting guys for all of our SEO client hosting  and stand behind their work.  Do NOT use a service like  Email or comment if you have questions about why…


WordPress is a wonderful program and you should definitely take advantage of it. Chances are if you are not using this program, then you are using an expensive developer. While developers are great and can generate beautiful, custom content they can really eat into your time and money. WordPress allows you to come up with custom content without forking over a ton of cash and waiting around for someone else to do the work for you and it is super easy to use!

However, when working with WordPress there are a few things that you should pay attention to:

  1. Make sure the content looks real- The more realistic that your content looks, the better off you are. When posting content, make sure you backdate it. Google is less likely to remove content that is old and the manual reviewers are less likely to mark it as spam. Not to mention, your site will look suspicious to users if you have a ton of content all uploaded on the same day; especially if it is a recent date.
  2. Use different themes for each site.
  3. Make the content look realistic- Photos, videos, and links to authority sites are good tricks that will help your content look real, attractive, and natural.
  4. 301 redirect plugin to catch links to the old site and pass the juice to your homepage.
  5. Use waybackarchive so that you can find old content for the site as well as old site structure.
  6. Do NOT interlink your network- If you absolutely must do this, then do so in small doses so that if you do lose one site, you won’t lose them all.
  7. Take advantage of WordPress super cache- This neat little program speeds up your pages, so make sure that you use it!

Why Go Through These Steps?

So, you probably have figured out by now that this guide will help your network succeed but you may be tempted to skip some of the steps. We strongly encourage you to follow each one down to the point. Like we mentioned in the beginning of this article, networks are a great way to attract attention, but if you are not careful, you can leave behind footprints which is never a good thing.

These footprints draw negative attention and can cause Google to punish both you and your website, causing them all to be either penalized or deindexed. By following the instructions we have provided you, not only will your website succeed and rank fast, but you will also avoid leaving behind footprints. So, take the extra few minutes to follow our advice. We guarantee that you won’t regret it!


2 thoughts on “Setting Up an Effective Private Blog Network

  1. Jamie says:

    hi Justin,

    Firstly great guide, you always sound like you know what you’re talking about and its great you’re educating others in the dark arts 😉

    PBN’s are a great way to rank fast. I know SEO is shifting towards content marketing but meh, you can reach out to hundreds of people and get nothing even with amazing content. During that time you could of put a small PBN up! But as a long term strategy there’s so many risks….

    I think you/readers will be interested in something I’ve created. I’ve written a tool (like 100% totally free) to find hidden PBN links. You know how people block them with htaccess and robots.txt well this gets around that.

    It works on the basis that if your competitors have a PBN ranking their money website for “cheap ipads in france” then it stands to reason their PBN page linking to their money website will contain the term “cheap ipads in france” somewhere on it. It might be anchor text, meta tags or content body. So it will rank for the search term “cheap ipads in france”. It might be the 100th page, it might be the 1000th page, but it should be there somewhere. Especially with the search engines set to show all results. PBN Hunter takes all the terms they’re ranking for and crawls every page Bing, Google and Yahoo bring back for that search term, checking for any links to the money website.

    Check it out there’s a link on my homepage, its called PBN Hunter. Enjoy! 🙂

    1. Justin Anderson says:

      Thanks for the kind words. I haven’t tried your tools, but will give them a look.

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