With just a little imagination, SEO/internet marketing could be made into a Saturday morning kids’ TV show. On the heroic side, you have the ‘white hat’ SEOs. These are your heroic Autobots, the Planeteers, the Thunder Cats. Then on the other side of that coin you have ‘black hat’ SEOs. These are the equivalent of […]

The field of SEO is a highly volatile one, prone to dramatic changes, most of which are caused by updates to the Google ranking algorithms. Because of this, you could be #1 today and #250 tomorrow. It’s also not impossible for a completely white hat site to drop during an algorithm update, and that’s the […]