Getting to the top of Google is one of the best things that any business can do. If you’re willing to invest a little time and a little money into Search Engine Optimization, then you can make it easy for thousands of people to find your site, to read your content and to order your products. This offers incredible ROI because a little SEO can last for months or even years and because Google is the tool that most of us now use to find any products or any services that we might need.
So spend on SEO and spend wisely and you can practically guarantee you’ll have an audience to sell to!
But there’s just one problem…
What if you don’t have the money in the first place?
Sure, SEO offers great ROI, but if the problem is with your cash flow then that’s a moot point. How can you invest if you don’t have any money to invest with?
SEO Doesn’t Have to be Expensive
Here’s the good news: SEO doesn’t have to be expensive.
If you use the top marketing agencies, then sure, it can cost a lot of money. Likewise, if you’re using PPC to get some sponsored links on Google, then that will cost you a lot of money too. And finally, SEO can get expensive if you’re paying for articles and if you’re buying links (which you shouldn’t be doing anyway!).
But while that’s all true, the techniques that SEO companies use are open and available to everyone. And they can be employed completely for free. If you know how to carry out SEO yourself – then it actually doesn’t have to cost you anything at all.
All that’s left in that case then is the potential cost of investing that much time. After all, ‘time is money’ for most businesses and if you’re spending a lot of time writing and emailing then that will be time that you’re not spending actually running your business, making sales or producing your products.
The answer is to be as efficient as possible. Let’s take a look at how you can go about that…
Share and Share Alike
One important method to help you get better SEO results more quickly, is to start thinking in terms of sharing rather than in terms of buying.
If you’re great at writing, then you can write a lot of blog posts yourself and get a lot of followers and exposure that way. But if English isn’t your first language, or if you lack that writers’ ‘voice’ then things can be a little more difficult and you can end up spending a lot of money on content.
One solution to this problem then is to try a different approach: sharing your skills.
Instead of paying someone to write for you, why not get them to write for you in return for doing them a favour back? So for example, you might offer to make someone a website and then in return, they write you some content.
Or perhaps you create an image or a logo? Either way, trading skills like this is a very cost effective way to get what you need and a very forward thinking strategy.
A similar strategy can be used when link building. Instead of buying links (which is likely to get your site penalized anyway) try swapping them. But don’t just swap them on each other’s blogs, swap them in other ways: e.g. they give you a solo ad in exchange for you posting a link to their site (or vice versa). Or maybe you promote them in a YouTube video in exchange for them posting a link?
Harness the Power of Community
Another option is to harness the power of the wider community and to make full use of your readers.
One way to do this is with link bait. Link bait is simply content that is so interesting/useful/controversial/fascinating/hilarious that people will link to it without you asking them to. This way you can build hundreds of links without raising a finger!
Likewise, if you want to get more content for your blog, then you simply must have a comments section there. This way, people can comment on your posts and engage in discussion and this will add more writing and more keywords to your pages meaning there’s more for Google to find. Again – you haven’t had to do anything!
Finally, why not just ask your audience to help you? If you have been delivering great quality content and if they consider themselves fans of what you do, then you might just find they’re responsive to this request and they help you to build lots of links completely free!
Optimization, Optimization, Optimization
Another important tip is just to optimize your site as much as possible, which will help you to be more efficient and to get more use from less work.
For example, by optimizing your sales page in terms of its design as well as the persuasive writing, you can ensure that you get more conversions from a smaller amount of hits meaning better ROI.
Likewise, you should optimize your site with meta tags and other on-page signals that will encourage Google to link to you.
And lastly, don’t be afraid to re-use content from your site or the work you’ve done. A great example of this is to share an old blog post again – you don’t just have to do it the once and then ignore it forever. Likewise, you might be able to re-use a post you’ve made on your site as content for an ebook you intend to sell.
And why not ‘reuse’ some of those old contacts and strategies that worked in the past too?
As you can see then, there are lots of short-cuts and hacks you can use in the world of SEO to save yourself time and money. SEO doesn’t have to cost you anything and if you’re smart about it, then it doesn’t even need to take all that long!