Facebook Instant Articles (FBIA) aims to be the fastest way to view content online (in Facebook). Launched in April, 2016, it’s set to revolutionize the way we access content on mobile. So far, the results have been positive and I can only see Facebook investing more effort into this new content platform in the coming […]
Keyword research should be the foundation of ALL your online marketing efforts. Read that again and let it soak in… Picking the right keywords to focus on can very often be the difference between success or failure. Let’s take a look at a random example: Nike – High volume, high level competition, but not a “buying” keyword. […]
Keyword research is much like market research, but it’s easy to confuse one with the other. But if you understand the basic concept behind market research, you probably already have a good idea of what keyword research is all about. During keyword research, you don’t just try to determine what consumers need and how you […]
