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February 27, 2014 / Last updated : February 27, 2014 Justin Blog

3 Keys to Avoiding the Dreaded Spam Folder

Today’s email services are hypersensitive to a certain four-letter word: SPAM. And it’s not just your clients that you need to worry about; its your clients, your customers, your users, your bread and butter. It’s important to get your emails to inboxes, and do everything you can to keep them from the SPAM folder. I […]

February 11, 2014 / Last updated : February 11, 2014 Justin Blog

Customer Life Cycle Emails: Best Practices

In email marketing there are 3 main types of emails: transactional, periodical and sequential. Each type of email is used in specific circumstances in the customer life cycle, and if you leave out any one of these you’re not delivering a complete and positive experience for your customer. Of course a book can (and has) […]

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