Keyword research is much like market research, but it’s easy to confuse one with the other. But if you understand the basic concept behind market research, you probably already have a good idea of what keyword research is all about. During keyword research, you don’t just try to determine what consumers need and how you […]

For a long time now, SEOs have been expecting a new Penguin update, particularly those that were negatively affected in previous updates and have been waiting to recover. The last penguin update (3.0) rolled out on October 17, 2014 and affected 1.0% of queries. Penguin 3.0 rolled out a year after the preceding update and […]

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care […]

Getting to the top of Google is one of the best things that any business can do. If you’re willing to invest a little time and a little money into Search Engine Optimization, then you can make it easy for thousands of people to find your site, to read your content and to order your […]

Remember the good ol’ days when link blasts comprising hundreds or thousands of links from many different sources was the key to ranking in Google? Apparently, things have changed, all due to Google’s propaganda and the fear of getting penalized which is one of the main goals behind said propaganda. Heck, some of my SEO […]

With just a little imagination, SEO/internet marketing could be made into a Saturday morning kids’ TV show. On the heroic side, you have the ‘white hat’ SEOs. These are your heroic Autobots, the Planeteers, the Thunder Cats. Then on the other side of that coin you have ‘black hat’ SEOs. These are the equivalent of […]

The field of SEO is a highly volatile one, prone to dramatic changes, most of which are caused by updates to the Google ranking algorithms. Because of this, you could be #1 today and #250 tomorrow. It’s also not impossible for a completely white hat site to drop during an algorithm update, and that’s the […]

Every webmaster, internet marketer and SEO knows that link building is one of the number one ways to get to the top of Google. Google’s spiders rely on inbound links in order to find your content as they crawl from one site to the next. More than that though, Google sees each link pointing to […]

Practically every day I get emails asking how to rank a site.   I love to help but there are a lot of variables at play. What link building has already been done? What keywords are being targeted? What’s the competition like?  Strong? Is on page optimization done correctly? What niche is the site in? […]